LaundryMax Highland Park: Business Plan & Offer
A comprehensive business plan and offer package for transforming an outdated laundromat into Highland Park's premier laundry experience.
TG
by Teddy Goldstein
Best & Final Offer
Purchase Price
$120,000 contingent upon securing a satisfactory lease with the landlord.
Investment
$450,000-$550,000 for complete renovation and rebranding.
Experience
Proven operator of LaundryMax Chatsworth with 20% year-over-year growth two years in a row.
Why Me: Proven Track Record
Education
Bachelor of Science in Finance & Economics
University of Florida.
Business Experience
Started and successfully exited 2 "low tech" businesses by leveraging modern technology to differentiate us in our market
Current Success
Transformed LaundryMax Chatsworth into a 5-star reviewed local staple and built a successful Wash & Fold and Pickup & Delivery business
The Highland Park Opportunity
Growth
Rapid population increase in the area and influx of modern and trendy businesses.
Renters
High concentration of renters (key laundromat demographic).
Location
Situated in the heart of Highland Park amidst bustling foot traffic.
Potential
Prime candidate for a flagship-level transformation.
The Vision: From Outdated to Outstanding
Modern Equipment
All-new, energy-efficient Electrolux or Huebsch commercial machines.
Tech Integration
Mobile pay, loyalty program, and subscription wash plans.
Ambiance
Curated lighting, scent, music, and comfortable seating.
Family-Friendly
Kids' zone and chill bar with free WiFi and phone charging.
Revenue Strategy
Growth Levers
Business partnerships, loyalty programs, premium services
Secondary Streams
Pickup/Delivery subscriptions, Retail
Core Services
Self-service coinless laundry, Wash & Fold
Projecting break-even in 18-24 months, based on Chatsworth's performance.
Marketing Launch Plan
1
Pre-Launch
Instagram, Yelp, Google Reviews, and local flyer campaign.
2
Grand Opening
Event with local influencer coverage and special promotions.
3
Ongoing
$2,000/month geo-targeted ads and referral program.
4
Community
Customer testimonial videos and brand storytelling.
Investment Plan & Timeline
Lease Secured: Day 0
Finalize agreement with landlord on mutually satisfactory terms.
Permits & Design: Weeks 1-6
Obtain necessary permits and complete interior design plans.
Construction & Install: Months 2-4
Complete renovation and equipment installation.
Soft Opening: Month 5
Begin operations with limited marketing to test systems.
Grand Opening: Month 6
Launch full marketing campaign and community events.